PPC is asynchronism of Pay Per Click. So if you’re aware of paid advertising, you probably heard of PPC services.
PPC, as the name indicates, is used to get instant traffic by placing your ads in Paid search. PPC can be initiated on search engines like Google and Bing and also can be used for social platforms such as Facebook and Instagram.
How PPC works?
Pay per click means you have to pay whenever someone clicked your placed ads. So, as you’re placing your ads campaign likewise other people do as well and hence platforms like Google and Facebook launch a bid for the places and positions.
For example, if you want maximum clicks you want to be in Top of the search results, right? and for this, you will need to pay higher than other people as according to the bid rules, right?
Do you think the ad in 2nd position or 3rd would get clicks and conversion?
Yes! Why not? If your ads are much relevant than the 1st one and you optimized that really well, in terms of search engines like Google, your ads will be placed at top rank automatically while you pay the same you were paying.
in terms of Facebook PPC, It depends on the targeting settings and competition in your niche. But the terms are the same. if your ads campaigns are relevant and optimized well for the target audience, you will need to pay less.
Does your business require a PPC service?
That matters and solely depends on your pocket. If you want instant traffic without waiting long months, go for Paid advertising, that’s PPC in this case.
Who should you Hire?
Always hire a PPC guy who can deliver you maximum results. For this, you can check out their online portfolio. You can set lesser time to check out their prime performance in the first month and decide if he is delivering you what you expected.